Acumen's color palette comprises 34 colors, divided into 19 primary and 15 secondary shades. To maintain consistency in Acumen's visual identity, adhere to the following guidelines regarding color usage.

- Utilize the primary color palette for all brand collateral, including presentations, marketing materials, social media graphics, printed and digital assets, and event materials.

- Ensure that the secondary color palette is always combined with the primary palette. It serves as a complementary palette and should be used in conjunction with the primary colors to enhance visual appeal and maintain brand coherence.

These colors serve as the core Acumen colors and should be used for all hallmark brand moments.

These colors are lighter and darker than the core palette. They are intended to be used as backgrounds or to enhance contrast between the core palette. Secondary colors cannot be used on their own and must be used with primary colors.

These colors are lighter and darker than the core palette. They are intended to be used as backgrounds or to enhance contrast between the core palette. Secondary colors cannot be used on their own and must be used with primary colors.