This document contains the basic information about the visual identity system. The brand guidelines include key elements such as typography and color, and explain how they should be used in different situations.
Logo
Color
Primary Palette
Spice
228 / 83 / 19
#E45313
Orange
236 / 116 / 4
#EC7404
Secondary Palette
Support Palette
Cactus
9 / 115 / 35
#097323
Turquoise
0 / 160 / 204
#00A0CC
Sapphire
0 / 47 / 113
#002F71
Maize
244 / 214 / 130
#F4D682
Black
0 / 0 / 0
#000000
White
255 / 255 / 255
#FFFFFF
Pool
164 / 226 / 199
#A4E2C7
Font
Acumen uses the Gellix in five weights (plus italics): Regular, Medium, Semibold, Bold, Extra Bold
All type should be black or white. Colored type is recommended only for callout moments.
To make our materials more accessible, please adhere to the ADA compliance rules in the brand guidelines appendix.
Examples:
Regular for most dark-on-light body copy.
Medium for smaller body copy and light-on-dark body copy.
Semibold for dark-on-light subheads.
Bold for headlines and light-on-dark subheads.
Note:Gellix is not compatible with Google and Microsoft products.
See below for recommended fonts:
Google Suite: Lexend Outlook Email: Arial Microsoft Word and PPT: Century Gothic
Presentations
Presentation templates have been set up in both PowerPoint and Google Slides. Please use Google Slides unless you have limited bandwidth. Please do not open a PowerPoint deck on Google Drive as it changes the formatting rules of the deck.
Letterhead
The letterhead is set up as a google doc.
Business cards will be set up upon request.
Branded Header To be used for internal or external informal documents
Zoom backgrounds
Zoom backgrounds have been created for your use during meetings and presentations.
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